Shartsis Friese’s Trademark team helps clients build, protect and enforce brand identity in a competitive global economy.
Your brand is one of your most valuable assets. We partner with emerging ventures and established enterprises alike to secure and strengthen trademark rights, from initial selection and clearance through registration, licensing and enforcement.
We guide clients through the process of choosing strong, distinctive marks that align with business goals and minimize legal risk. Our attorneys perform comprehensive clearance searches and advise on potential conflicts, ensuring that clients move forward confidently with brands that are both marketable and defensible.
We handle all aspects of trademark prosecution before the United States Patent and Trademark Office (USPTO), including responding to Office Actions and representing our clients at the Trademark Trial and Appeal Board (TTAB). We help our clients expand their brands internationally through Madrid Protocol filings and working with a trusted network of international counsel. Our experience spans from single-mark applications to complex global portfolios and multi-country enforcement strategies.
Our team manages domestic and international trademark portfolios for clients across technology, consumer goods, financial services and other industries. We develop long-term protection strategies that evolve with each client’s growth. We can monitor for potential infringements, maintain renewals and manage assignments and recordations to preserve value through investment rounds, acquisitions and rebranding initiatives.
Shartsis Friese attorneys draft and negotiate a broad range of brand-related agreements, including trademark and service mark licenses, co-branding and private-label agreements, strategic alliances and joint development arrangements. We structure these transactions to expand brand reach while maintaining ownership and quality-control safeguards required under U.S. trademark law.
Our practice extends to domain name strategy and enforcement. We counsel clients under the Anticybersquatting Consumer Protection Act (ACPA), represent them in Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings, and advise on social media and e-commerce brand protection. We help companies maintain consistency between traditional trademark rights and their online presence to safeguard brand equity in digital markets.
